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#126 (6th German episode) Unlocking the mystery of being authentic and the difference of that aspect in services and product sales with Martin Mühlbach, Head of Sales & Marketing at ITARICON

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Manage episode 328095252 series 2971433
Content provided by Unique x SalesPlaybook. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Unique x SalesPlaybook or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Telling somebody "to be authentic" does not mean much at first. Because authenticity is relative to the person you are telling to be so. Martin and I unlock what it means in the context of selling. Because what we actually want to say is that some traits are important in sales (be honest, direct, speak about problems, say no to business that has no positive long term effects) and that those traits should come naturally to salespeople. What do you think?

  continue reading

153 episodes

Artwork
iconShare
 
Manage episode 328095252 series 2971433
Content provided by Unique x SalesPlaybook. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Unique x SalesPlaybook or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Telling somebody "to be authentic" does not mean much at first. Because authenticity is relative to the person you are telling to be so. Martin and I unlock what it means in the context of selling. Because what we actually want to say is that some traits are important in sales (be honest, direct, speak about problems, say no to business that has no positive long term effects) and that those traits should come naturally to salespeople. What do you think?

  continue reading

153 episodes

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