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#113 How to successfully use the challenger sales approach with Lisa Glassner, Head of Sales Europe at Comfy
Manage episode 322419326 series 2971433
Lisa knows how not to be afraid, create positive tension and disagree with C-level executives of potential customers. Lisa and Patrick uncover the tactical way to the challenger sales approach as she has been using that approach for a long time.
153 episodes
Manage episode 322419326 series 2971433
Lisa knows how not to be afraid, create positive tension and disagree with C-level executives of potential customers. Lisa and Patrick uncover the tactical way to the challenger sales approach as she has been using that approach for a long time.
153 episodes
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