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#106 Running SaaStock from 7-figure to 0 to 7-figure A(R)R with Alex Theuma, Founder

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Manage episode 320945848 series 2971433
Content provided by Unique x SalesPlaybook. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Unique x SalesPlaybook or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

SaaStock has grown to be the biggest B2B SaaS Conference in Europe.

But behind the well-known event is a multi-product, fast-growing 7-figure ARR company.

Then revenue went to 0 with COVID-19 but its founder Alex Theuma adapted quickly.

It was a true pleasure having Alex on our Europe’s B2B SaaS Sales Podcast.

1️⃣ Sales-centricity: Alex started SaaStock with 10+ years sales experience and embraced growing revenues & scaling the team with sales at the heart of the organisation.

2️⃣ Adaptability & resilience: Alex needed to scale down the team from 24 to 9 people upon moving from physical to virtual setups, but went 0-1M revenue from virtual conferences.

3️⃣ Educating the market: Professionals where not used to pay for virtual, but only physical events. Employees as well as founders also therefore asked more for discounts or even free tickets, unaware how high the investment is to put an event such as SaaStock is.

Love your “enthusiastic focus” Alex & really looking forward to see you at SaaStock!

  continue reading

153 episodes

Artwork
iconShare
 
Manage episode 320945848 series 2971433
Content provided by Unique x SalesPlaybook. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Unique x SalesPlaybook or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

SaaStock has grown to be the biggest B2B SaaS Conference in Europe.

But behind the well-known event is a multi-product, fast-growing 7-figure ARR company.

Then revenue went to 0 with COVID-19 but its founder Alex Theuma adapted quickly.

It was a true pleasure having Alex on our Europe’s B2B SaaS Sales Podcast.

1️⃣ Sales-centricity: Alex started SaaStock with 10+ years sales experience and embraced growing revenues & scaling the team with sales at the heart of the organisation.

2️⃣ Adaptability & resilience: Alex needed to scale down the team from 24 to 9 people upon moving from physical to virtual setups, but went 0-1M revenue from virtual conferences.

3️⃣ Educating the market: Professionals where not used to pay for virtual, but only physical events. Employees as well as founders also therefore asked more for discounts or even free tickets, unaware how high the investment is to put an event such as SaaStock is.

Love your “enthusiastic focus” Alex & really looking forward to see you at SaaStock!

  continue reading

153 episodes

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