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Episode 127: Inside the Media Engine: What Startups Get Wrong (and Right) About Press

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Manage episode 495866251 series 2735561
Content provided by Thomas Ohr. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Thomas Ohr or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this special edition of the EU-Startups Podcast, Marcin Lewandowski is joined by the editorial team behind EU-Startups: Antonio Escarzaga (Head of Content) and David Cendon Garcia (Head of News). Together, they unpack the evolving world of startup media — from AI-generated content and traditional journalism to what actually makes a startup story land in today's crowded feed. Whether you're a founder, marketer, or just startup-curious, this episode is your backstage pass to how media works — and what’s changing fast. Takeaways 1. AI is changing the way content is created and optimized for search engines. 2. Traditional media still plays a crucial role in curating and contextualizing news. 3. Startups should connect their stories to current events for greater relevance. 4. Hyperbole in pitches can turn people off; authenticity is key. 5. Understanding the audience and what content works for them is essential. Chapters 00:00 Introduction to EU Startups Podcast 02:59 The Evolving Landscape of Startup Media 06:06 The Importance of Personal Connection in Media 08:56 Insights from the European Startup Media Landscape Infographic 12:00 What Makes a Compelling Startup Story? 18:00 Building Relationships Beyond Coverage 19:50 Trends in Startup Content and Media 24:00 The Future of Startup Media 25:54 Rapid Fire Questions and Closing Thoughts Follow EU-Startups on LinkedIn: https://www.linkedin.com/company/eu-startups-menlo-media/ Visit our Website: https://www.eu-startups.com/ Subscribe to our Newsletter: https://www.eu-startups.com/newsletter/ #startup #venturecapital #media
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133 episodes

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Manage episode 495866251 series 2735561
Content provided by Thomas Ohr. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Thomas Ohr or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this special edition of the EU-Startups Podcast, Marcin Lewandowski is joined by the editorial team behind EU-Startups: Antonio Escarzaga (Head of Content) and David Cendon Garcia (Head of News). Together, they unpack the evolving world of startup media — from AI-generated content and traditional journalism to what actually makes a startup story land in today's crowded feed. Whether you're a founder, marketer, or just startup-curious, this episode is your backstage pass to how media works — and what’s changing fast. Takeaways 1. AI is changing the way content is created and optimized for search engines. 2. Traditional media still plays a crucial role in curating and contextualizing news. 3. Startups should connect their stories to current events for greater relevance. 4. Hyperbole in pitches can turn people off; authenticity is key. 5. Understanding the audience and what content works for them is essential. Chapters 00:00 Introduction to EU Startups Podcast 02:59 The Evolving Landscape of Startup Media 06:06 The Importance of Personal Connection in Media 08:56 Insights from the European Startup Media Landscape Infographic 12:00 What Makes a Compelling Startup Story? 18:00 Building Relationships Beyond Coverage 19:50 Trends in Startup Content and Media 24:00 The Future of Startup Media 25:54 Rapid Fire Questions and Closing Thoughts Follow EU-Startups on LinkedIn: https://www.linkedin.com/company/eu-startups-menlo-media/ Visit our Website: https://www.eu-startups.com/ Subscribe to our Newsletter: https://www.eu-startups.com/newsletter/ #startup #venturecapital #media
  continue reading

133 episodes

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