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096: Solo Esthetician Confidence Blueprint: Niche Down, Get Educated, and Book Clients Faster
Manage episode 522446024 series 3588077
We coach Alyssa through rebuilding confidence after burnout, narrowing her services to traveling makeup, and using education and metrics to drive growth. We share why rebooking rates matter, how to niche with intention, and where AI fits next to human touch and realness.
• early career lessons from commission-only work
• moving solo, hitting burnout, simplifying services
• defining confidence as self trust, not perfection
• industry rewards education over effort
• choosing a niche and ideal client for makeup
• personal equity and the 85 percent rebooking target
• Gen Z’s impact on authenticity and trends
• AI’s limits versus human touch in aesthetics
• debunking viral fads with clear, useful content
• next steps with systems, scripts and micro wins
I reference Episode: 086: How to know if you should go solo. https://www.buzzsprout.com/admin/2384812/episodes/17872833-086-should-you-go-solo-how-estheticians-know-they-re-ready
Hey estheticians... I’m going to be offering a chance for a few estheticians to come on and get a free business audit here, live on the esthetician podcast. How you can apply is click in the show notes below. You’ll fill out a form, we’ll reach out and we’ll get you on the podcast today. Then that same link will take you to applying to be a part of my VIP coaching program!
To learn more about Kari Jo visit: https://www.karijopatterson.com
Want to do a live Business Breakthrough Audit on the podcast with me?
Apply here - https://forms.gle/hMF2MYTUsUMyAW477
Ready to Invest in yourself and your business?
Book a Free Discovery Call - https://stan.store/EstheLaunchAcademy/p/free-20-minute-consultation-
Connect with me on your fav social platform:
Instagram: https://www.instagram.com/kari.jo.patterson
Facebook: https://www.facebook.com/karijopattersonestheticiancoach
Threads: https://www.threads.net/@kari.jo.patterson
Links You May Want to Check out:
Join the Client Building for Estheticians group: https://www.facebook.com/groups/clientbuildingforestheticians
Check out Kari Jo’s courses here https://esthelaunchacademy.com
Chapters
1. Testimonial And Warm Welcome (00:00:00)
2. Meet Alyssa: Background And Early Career (00:00:48)
3. Burnout, Slow Season, And Money Stress (00:03:07)
4. Simplifying Services And Traveling Makeup (00:07:14)
5. Confidence, Self Trust, And Imperfection (00:09:23)
6. Education Over Effort And Finding A Niche (00:13:45)
7. Personal Equity And Rebooking Metrics (00:18:45)
8. Will AI Replace Estheticians (00:21:44)
9. Gen Z’s Impact And Realness Trend (00:23:10)
10. Debunking Viral Skincare Fads (00:25:36)
11. Final Advice And Coaching Invitation (00:27:58)
12. How To Apply For Audits And Coaching (00:29:02)
96 episodes
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