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091: Stop Chasing Instagram: Use a Local Podcast to Fill Your Esthetician Books
Manage episode 516350849 series 3588077
We share how a focused, local-first podcast can outperform social media for estheticians and spa owners, attracting clients with clear naming, simple SEO, and trustworthy weekly content. Coach Adam Scheibley lays out the two-thirds content rule, local partnerships, and zip-code audio ads to turn listeners into bookings.
• why podcasting builds authority faster than social posts
• naming a show with city and niche for podcast SEO
• using partner interviews to expand local reach
• running targeted Spotify audio ads by zip code
• two-thirds content rule for expert positioning
• crafting simple CTAs that drive bookings
• starting sponsorships early to fund production
• building a routine listening habit that converts
Apply for a free on-air business audit: click the show notes link below to fill out the form. Ready for VIP coaching? Use the same link to apply to work with Kari Jo one-on-one
To learn more about Kari Jo visit: https://www.karijopatterson.com
Want to do a live Business Breakthrough Audit on the podcast with me?
Apply here - https://forms.gle/hMF2MYTUsUMyAW477
Ready to Invest in yourself and your business?
Book a Free Discovery Call - https://stan.store/EstheLaunchAcademy/p/free-20-minute-consultation-
Connect with me on your fav social platform:
Instagram: https://www.instagram.com/kari.jo.patterson
Facebook: https://www.facebook.com/karijopattersonestheticiancoach
Threads: https://www.threads.net/@kari.jo.patterson
Links You May Want to Check out:
Join the Client Building for Estheticians group: https://www.facebook.com/groups/clientbuildingforestheticians
Check out Kari Jo’s courses here https://esthelaunchacademy.com
Chapters
1. Testimonial & Cold Open (00:00:00)
2. Why Podcasting Beats Social Media (00:00:40)
3. Meet Adam And The Do‑Less Strategy (00:02:15)
4. Using Podcasts As Lead Magnets (00:04:20)
5. Local Podcast Naming For SEO (00:06:10)
6. Press, Authority & Walk‑In Proof (00:09:35)
7. Cross‑Promos With Local Partners (00:11:05)
8. Zip‑Code Spotify Ads That Work (00:13:50)
9. Sponsorships That Sell Themselves (00:16:10)
10. Evergreen Ads And Small Audiences (00:19:00)
11. Two‑Thirds Content Rule Explained (00:21:00)
12. Solo, Coaching, Collaboration Cadence (00:24:10)
13. Routine Listening Becomes Trust (00:27:00)
14. Minimum Effective Dose Marketing (00:29:10)
15. Values, Lifestyle, And Focus (00:32:10)
16. How To Work With Adam (00:34:20)
92 episodes
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