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Krystal, owner of Knockout Beauty Bar, shares her journey from a solo aesthetician to a successful business owner with employees and systems. She discusses the challenges of scaling her business while maintaining the quality and customer service that made her business thrive.
• Building a successful solo practice by genuinely caring about clients and keeping detailed notes about their lives
• Avoiding using your own name for your business to make it easier to scale with other providers
• Investing in coaching to navigate the hiring process and overcome fear of making mistakes
• Creating comprehensive training protocols and systems for new employees
• Working through the challenges of payroll and administrative tasks
• Implementing effective hiring practices including the "hire slow, fire fast" approach
• Using a multi-step interview process: phone interview, in-person meeting, and working interview
• Helping employees build their clientele through social media marketing and referral cards
• Letting go of control as the biggest challenge in transitioning from technician to business owner
• Utilizing virtual reception services to improve work-life balance
Reach out to Krystal on Instagram at @knockout_beauty_bar if you're thinking about hiring or growing your aesthetics business. She's happy to share her experiences and answer questions about the journey from solo provider to business owner.
To learn more about coaching please visit: https://www.karijopatterson.com
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Links You May Want to Check out:
Join the Client Building for Estheticians group to go deep in learning all the latest tips and strategies https://www.facebook.com/groups/clientbuildingforestheticians
Check out Kari Jo’s courses here https://esthelaunchacademy.com