009: Granola Redefined: The Tasty, Nutrient-Dense Twist on a Classic with Adrienne Lufkin

Essential Ingredients Podcast

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“For something that you eat every day or consume every day, shouldn't it be the best quality ingredients that you can possibly have?” —Adrienne Lufkin

For something we consume on a daily basis, the food we choose should be of the highest quality possible. Granola has long been a breakfast staple, but many store-bought varieties are packed with added sugars and artificial ingredients. It’s time to shift to a granola that’s good for us.

Adrienne Lufkin, the Founder of Struesli, brings a unique perspective to the granola game. As a former private chef, she learned firsthand the power of using food as medicine to support her clients' health needs. Now, she's on a mission to share her better-for-you granola with the world.

In this episode, Adrienne takes us through her entrepreneurial journey - from ideation to securing investors, building a talented team, and expanding Struesli's distribution. Tune in to learn how she's revolutionizing the granola category and providing a healthier breakfast option for all.

Meet Adrienne Lufkin:

Adrienne Lufkin, seasoned private chef and founder of Struesli, combines her love for food, health, and human connection through her recipes. With a background in crafting clean and nutrient-dense meals for clients and her personal struggles with Crohn's Disease and Migraines, Adrienne is passionate about supporting people along their health journeys.

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Episode Highlights:

01:04 Adrienne’s Personal Health Challenges

04:43 From Chef to CPG Founder

09:51 Funding and Team Building

15:38 Balancing Roles and Responsibilities

20:54 Product Expansion and Distribution

24:15 What’s Next?

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#Fitness #Entrepreneur #Business #Nutrition #Justine Reichman