Profits Begin With The Right Price

ESS BIZTOOLS Podcast (Accountant's Minute)

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24d ago 28:22

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In this episode of Accountants Minute Podcast, Peter Towers, Founder and Managing Director of ESS BIZTOOLS, explores one of the most overlooked drivers of SME success: getting the price right.

Far too often, small businesses rely on industry hearsay, competitor benchmarks, or guesswork when setting their charge-out rates. The result? Underpricing that eats away at margins or overpricing that drives customers away.

As accountants, bookkeepers, and business advisors, you hold the key to guiding your clients toward accurate, sustainable pricing strategies. Peter breaks down the fundamentals of calculating true charge-out rates – from labour on-costs and overheads to productivity percentages and profit margins – showing how these elements directly shape business performance.

You’ll also hear practical examples across trades, professional services, and retail, and learn how the ESS BIZTOOLS’ Charge-Out Rate Calculators can help advisors remove the guesswork from pricing. More than compliance, this is about helping SMEs thrive, scale up, and achieve the profitability they deserve.

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