In this solo episode, Ern from the Ern & Iso Podcast breaks down one of the most iconic and tragic chapters in music: the East Coast vs. West Coast beef of the 90s. From Tupac and Biggie to Death Row vs. Bad Boy, Ern dives deep into how this rivalry shaped the culture, the artists, and the business of hip-hop forever.But… what if it never happened? 🤔Ern explores:🎤 How the feud started and who some believe lit the spark💿 The role of Death Row Records, Bad Boy Records, and the media🤝 How collaborations between Pac, Biggie, Nas, Jay-Z, Dre, and Snoop could’ve changed the entire sound of hip-hop📉 The business opportunities lost due to canceled tours and sponsorships🚀 Which coast would’ve dominated if unity had been prioritized🌎 How the South and Midwest might have evolved differently🎶 Artists who rose after the feud and how the culture shiftedIf you’re a fan of 90s hip-hop, Pac, Biggie, Suge Knight, Puff Daddy, or want to revisit one of the most impactful eras in music history, you won’t want to miss this episode.