About the episode

Virtual events often get a lot of heat for not being able to deliver on the engagement they promise. But the problem lies in failing to understand the difference between virtual & in-person. Both have very different needs and this leads to a lot of mistakes in putting together a virtual event that’s engaging and interactive.

We speak to Scott Gould, an engagement expert, to decode the mistakes that are preventing event organizers from achieving the full potential of their virtual events. He’s bringing insights from his 20 years of experience as an engagement specialist and has also published a book on the subject.

This episode covers:

• The importance of virtual engagement at events
• Five mistakes you might be making
• Tips on getting more out of your virtual events

Speakers:

• Candice is the Director of Event Programming & Creative Services at vFairs. She helps empower customers with the resources they need to create unique experiences and successful events to meet their business goals.
• Scott Gould is an author and consultant on engagement. Formerly a church minister, he literally wrote the book on how people engage with ideas, things, and each other. As a consultant, he works with a wide and diverse range of organizations to help them engage employees, customers and communities.

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