In today’s dynamic landscape, the role of entertainment in events is more pivotal than ever. Events serve as canvases for creativity, platforms for engagement, and stages for leaving lasting impressions. Whether it’s a corporate gathering, a social celebration, or an unconventional conference, integrating entertainment can elevate the entire experience.

Our guest for this episode is Christian Henderson, the director of talent partnerships at G7 Entertainment Marketing. Since beginning his tenure at G7 in 2012, Christian has strategized, negotiated, and executed the appearances of worldwide recognizable talent in large-scale corporate and private events.

In this episode, we will cover the following:

• Discuss the significance of integrating ‘entertainment’ or ‘talent’ into events.
• Explore the challenges and lessons learned in adapting to the “new normal” for events post-2020, focusing on how talent has adjusted their expectations and contractual arrangements.
• Share real-world case studies that demonstrate the successful integration of virtual talent opportunities for programs targeting both internal and external audiences.

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