Building Event Communities Through Targeted Content and Engagement | Epic Events by vFairs | Georgina Kay
Manage episode 512297971 series 3367813
Is your event marketing really reaching the right people?
Join us for a conversation with Gina Kay, Marketing Manager for International Confex, as she shares how to build lasting event communities through targeted content and year-round engagement.
From avoiding generic marketing mistakes to leveraging data, segmentation, and creative pre-event content, Georgina breaks down the strategies that drive attendance and foster loyalty.
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48 episodes