Shelton and Joe from the Wrong Way River Lodge share their incredible journey through adversity after Hurricane Helene wreaked havoc on their business. With resilience and strategic planning, they quickly restored their operations and emphasized the importance of partnerships, preparation, and community engagement.
• Outlining the origin story of Wrong Way River Lodge
• Sharing experiences of facing Hurricane Alene and flooding
• Highlighting the importance of financial preparedness and insurance
• Discussing partnership dynamics and balancing optimism with pragmatism
• Emphasizing lessons learned about commitment and focus in entrepreneurship
• Encouraging community engagement as a means of recovery and growth

The core mission of Wrong Way is to connect guests with the transformational qualities of the outdoors through comfortable accommodations, convenient access, inspiring experiences, and a little local culture.

Wrong Way is a first-of-its-kind lodging option in Asheville and unique in the hospitality space, as it pulls the best qualities from several traditional lodging types: including campgrounds (simplicity, nostalgia), hotels (comfort, group amenities, professionalism), Airbnbs (efficiency, originality), and resorts (curated experiences).

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All the best!
Bill

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All the best!

Bill