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The Death of Generic: Why Your Marketing Must Be a Knife, Not a Spoon [Episode 92]
Manage episode 507866514 series 3523921
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In this episode, Laura DiBenedetto and Julia Becker Collins discuss the decline of generic marketing in the age of AI, emphasizing the importance of authenticity and creativity. They explore the necessity of niching down to connect with specific audiences, the profitability of polarizing content, and the distinction between a brand and its logo. The conversation encourages marketers to embrace their unique voices and perspectives to stand out in a crowded marketplace.
Chapters
00:00 The Death of Generic Marketing
05:33 Niche is the New Mass
12:29 The Power of Polarization
18:39 Defining Your Brand Beyond the Logo
93 episodes
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