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How to Build, Scale, and Sell a Security or Fire Protection Business
Manage episode 512314905 series 3694479
Welcome to Entry & Exit — the new Owned and Operated series for builders in the security & life-safety world. Hosts Stephen Olmon and Collin Trimble share how they grew Alarm Masters from under $2M to ~3× revenue, including +50% RMR growth in Year 1.
From recurring revenue (RMR) to acquisitions and organic growth, this episode breaks down what it really takes to scale a security business — and eventually position it for a successful exit.
✨ What You’ll Learn
-The 3 revenue pillars (Install, Service, RMR) and target margins
- Why buying monitoring accounts opens doors to 5 scopes (cameras, access, fire, intercom, PA)
- The coffee/taco drop strategy that keeps customers sticky & cross-sold
- How Alarm Masters went from 1st deal → 4 acquisitions → $6M+ in just 2 years
- Lessons on hiring, ops leadership, and competing with the national giants
- What buyers look for when evaluating your business (RMR %, retention, service cadence)
🔗 Connect
Stephen Olmon
Collin Trimble
Owned and Operated
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Chapters
1. How to Build, Scale, and Sell a Security or Fire Protection Business (00:00:00)
2. The Journey of Alarm Masters (00:02:07)
3. Understanding the Security and Alarm Industry (00:06:00)
4. The Acquisition Rollercoaster (00:23:56)
5. Innovative Strategies for Growth (00:28:19)
5 episodes
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