Marketing is no longer about just pushing ads or creating endless content — it’s about storytelling that builds trust, loyalty, and real connections.
In this episode, we dive deep into:
Why influencer marketing without authentic stories fails.
How Gen Z uses TikTok and social media like search engines — and what that means for your business.
The truth about AI in marketing: powerful tool or creativity killer?
Why team loyalty, transparency, and emotional intelligence in leadership matter just as much as strategy.
How asking “dumb questions” and embracing fresh perspectives can fuel business growth and innovation.
If you’re an entrepreneur, small business owner, or marketer, this conversation will show you why storytelling is the missing piece in your content strategy — and how to use it to stand out in 2025.
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Podcast Guest: James Erskine
https://www.linkedin.com/in/jameserskine
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