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You Might Be Doing This Wrong With Your Audience

3d ago 44:55

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We’re not easing into this one. We’re going straight to the soapbox.

In this conversation with marketing strategist and host of Marketing Unfiltered, Sophia Parra, we get real about AI, the “trust recession” online, and why your nurture strategy probably isn’t actually nurturing anyone.

Sophia shares why “I’m just not going to use AI” is no longer a viable business stance, how AI has quietly devalued traditional coaching in your clients’ minds, and what that means for your offers and messaging going forward.

We also dig into her wildly effective Q&A Day strategy—a simple, unscalable-on-purpose nurture event that’s converting 90%+ of participants into paying clients, all rooted in actual conversations instead of algorithm chasing.

If you’ve been feeling like your sales are slower, your webinars aren’t filling, and your people are more skeptical than ever… this episode will help you understand why and what to do about it.

We’ll unpack:

Why “I’m not going down the AI track” is quietly putting a nail in your business coffin
How AI has changed your buyers’ expectations (even if you don’t use it yet)
The trust recession: why so many buyers feel burned by coaching and online programs
The real definition of nurturing (hint: it’s not “I post every day and send a weekly email”)
Sophia’s Q&A Day Party strategy that turned casual subscribers into paying clients
How she uses those Q&A days for market research, content ideas, and offer development
Why you should stop obsessing over scalability and start doing the unscalable things first
How to think about AI as support, not a replacement, inside your business and your offers

This one is equal parts ranty, honest, and super practical. You’ll walk away with one big mindset shift and a very tangible way to deepen relationships with your audience.

>>MEET SOPHIA<<

Sophia Parra is a no-fluff marketing strategist, creator of Pocket CMO, and the unfiltered voice behind the Marketing Unfiltered Podcast. She helps coaches and online business owners ditch the performative content hamster wheel and build marketing that actually nurtures, converts, and feels good to run.

>>CONNECT WITH SOPHIA<<

Listen to Marketing #Unfiltered
Grab the private podcast For the Love of Marketing: https://www.gotocoach.club/fortheloveofmarketing
Follow Sophia on Instagram

>>Your Next Steps:

Let’s chat about your custom visibility plan: https://tidycal.com/ksco/discovery-call

Let’s work together: https://ksco.ca/

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