Maximizing Your LinkedIn Company Page: Essential Tips and Strategies

In this episode, inspired by a recent coaching session, I share practical tips on how to effectively use your LinkedIn company page. Learn why posting at least once a month is crucial, how to engage with your page followers, and build connections. I discuss a four-month content cycle strategy that includes reposting from your profile, highlighting service offerings, sharing evergreen content, and promoting events. Plus, discover ways to make posting easier and more consistent. Tune in for actionable advice that can help boost your LinkedIn presence and lead generation efforts.

00:00 Introduction and Episode Inspiration

00:13 Importance of Posting on Your LinkedIn Company Page

00:52 Client Case Study: Optimizing LinkedIn Profile

01:20 Analyzing Page Followers for Potential Leads

02:53 Engaging with Page Followers

03:44 Creating Your First Company Page Post

04:57 Developing a Consistent Posting Strategy

05:15 Four-Month Posting Cycle Explained

06:59 Additional Posting Tips and Conclusion

LinkedIn Company Page Checklist

https://www.mellermarketing.com/foryourpage

BLOG:

https://www.mellermarketing.com/blog/use-this-for-your-first-linkedin-company-page-post

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My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.
Visit mellermarketing.com
Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast)