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127. Rita Clifton CBE: What boards get wrong about brand
Manage episode 489396686 series 3424178
Rita Clifton CBE is Chair of Simplyhealth and Deputy Chair of the John Lewis Partnership. Tune in to hear her thoughts on: Why should boards care more about brand? (1:52) What framework do you use to assess brand when joining a board? (5:49) How should CEOs think about return on brand investment? (8:03) How should boards manage the lag between internal changes and market perception?(17:59) When has your brand expertise helped unlock board-level value? (20:18) What did you do at ASOS when the share price collapsed? (28:17) How should boards handle intense public scrutiny of their brands? (31:29) Where do boards most often go wrong on brand? (37:19) And ⚡The Lightning round ⚡(40:44)
Host: Oliver Cummings
Producer: Will Felton
Editor: Alex Fish
Music: Kate Mac
Audio: Nick Kolt
Email: [email protected]
Web: https://www.nurole.com/nurole-podcast-enter-the-boardroom
127 episodes
Manage episode 489396686 series 3424178
Rita Clifton CBE is Chair of Simplyhealth and Deputy Chair of the John Lewis Partnership. Tune in to hear her thoughts on: Why should boards care more about brand? (1:52) What framework do you use to assess brand when joining a board? (5:49) How should CEOs think about return on brand investment? (8:03) How should boards manage the lag between internal changes and market perception?(17:59) When has your brand expertise helped unlock board-level value? (20:18) What did you do at ASOS when the share price collapsed? (28:17) How should boards handle intense public scrutiny of their brands? (31:29) Where do boards most often go wrong on brand? (37:19) And ⚡The Lightning round ⚡(40:44)
Host: Oliver Cummings
Producer: Will Felton
Editor: Alex Fish
Music: Kate Mac
Audio: Nick Kolt
Email: [email protected]
Web: https://www.nurole.com/nurole-podcast-enter-the-boardroom
127 episodes
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