Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by Nurole. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nurole or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

127. Rita Clifton CBE: What boards get wrong about brand

45:33
 
Share
 

Manage episode 489396686 series 3424178
Content provided by Nurole. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nurole or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Rita Clifton CBE is Chair of Simplyhealth and Deputy Chair of the John Lewis Partnership. Tune in to hear her thoughts on: Why should boards care more about brand? (1:52) What framework do you use to assess brand when joining a board? (5:49) How should CEOs think about return on brand investment? (8:03) How should boards manage the lag between internal changes and market perception?(17:59) When has your brand expertise helped unlock board-level value? (20:18) What did you do at ASOS when the share price collapsed? (28:17) How should boards handle intense public scrutiny of their brands? (31:29) Where do boards most often go wrong on brand? (37:19) And ⚡The Lightning round ⚡(40:44)

Host: Oliver Cummings

Producer: Will Felton

Editor: Alex Fish

Music: Kate Mac

Audio: Nick Kolt

Email: [email protected]

Web: https://www.nurole.com/nurole-podcast-enter-the-boardroom

  continue reading

127 episodes

Artwork
iconShare
 
Manage episode 489396686 series 3424178
Content provided by Nurole. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nurole or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Rita Clifton CBE is Chair of Simplyhealth and Deputy Chair of the John Lewis Partnership. Tune in to hear her thoughts on: Why should boards care more about brand? (1:52) What framework do you use to assess brand when joining a board? (5:49) How should CEOs think about return on brand investment? (8:03) How should boards manage the lag between internal changes and market perception?(17:59) When has your brand expertise helped unlock board-level value? (20:18) What did you do at ASOS when the share price collapsed? (28:17) How should boards handle intense public scrutiny of their brands? (31:29) Where do boards most often go wrong on brand? (37:19) And ⚡The Lightning round ⚡(40:44)

Host: Oliver Cummings

Producer: Will Felton

Editor: Alex Fish

Music: Kate Mac

Audio: Nick Kolt

Email: [email protected]

Web: https://www.nurole.com/nurole-podcast-enter-the-boardroom

  continue reading

127 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play