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The Expertise Trap: When Your Signature Skill Becomes Your Biggest Bottleneck with Jeremy Enns

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Manage episode 506660003 series 2815091
Content provided by Susan Boles. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Susan Boles or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

When your signature skill is the thing clients line up for, it’s easy to accidentally build a beautiful trap. In this live diagnosis, Jeremy Enns, the founder of Podcast Marketing Academy, shares how his rave-review podcast audits started running his weeks (and energy) into the ground.

We focus on Business Design and Margin Mindset to keep the magic intact while redesigning delivery so results scale and burnout doesn’t. Think: fewer audits, higher prices, phased delivery, and using your audit as a kickoff to a year-long, calm growth arc.

What You’ll Learn

  • Why splitting “the thinking” across multiple people weakens synthesis - and what to do instead
  • A calm way to productize deep expertise: shorter delivery, phased implementation, clearer prioritization
  • How to reframe audits from one heavy drop to a year-long outcomes program
  • Pricing and packaging tweaks that filter for fit and reduce overwhelm
  • Using “show, don’t tell” proof (full audit shares/teardowns) to communicate outsized value

Learn More About Jeremy Enns

  • (00:00) - Introduction: The Dream and the Trap
  • (00:56) - Case Study: Jeremy's Podcast Audit Process
  • (05:53) - Challenges and Solutions: Scaling Expertise
  • (23:50) - Communicating Unique Value
  • (27:55) - Structuring Value Delivery
  • (35:09) - Optimizing Business Design

Grab the Calm Service Design + Delivery Swipe File here

  continue reading

128 episodes

Artwork
iconShare
 
Manage episode 506660003 series 2815091
Content provided by Susan Boles. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Susan Boles or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

When your signature skill is the thing clients line up for, it’s easy to accidentally build a beautiful trap. In this live diagnosis, Jeremy Enns, the founder of Podcast Marketing Academy, shares how his rave-review podcast audits started running his weeks (and energy) into the ground.

We focus on Business Design and Margin Mindset to keep the magic intact while redesigning delivery so results scale and burnout doesn’t. Think: fewer audits, higher prices, phased delivery, and using your audit as a kickoff to a year-long, calm growth arc.

What You’ll Learn

  • Why splitting “the thinking” across multiple people weakens synthesis - and what to do instead
  • A calm way to productize deep expertise: shorter delivery, phased implementation, clearer prioritization
  • How to reframe audits from one heavy drop to a year-long outcomes program
  • Pricing and packaging tweaks that filter for fit and reduce overwhelm
  • Using “show, don’t tell” proof (full audit shares/teardowns) to communicate outsized value

Learn More About Jeremy Enns

  • (00:00) - Introduction: The Dream and the Trap
  • (00:56) - Case Study: Jeremy's Podcast Audit Process
  • (05:53) - Challenges and Solutions: Scaling Expertise
  • (23:50) - Communicating Unique Value
  • (27:55) - Structuring Value Delivery
  • (35:09) - Optimizing Business Design

Grab the Calm Service Design + Delivery Swipe File here

  continue reading

128 episodes

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