Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Content provided by Susan Boles. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Susan Boles or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Similar to Engineering Calmer Agencies & Consulting Firms: Calm is the New KPI
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Crowdfunding For Service Businesses with Lena West
Manage episode 430381142 series 2815091
Content provided by Susan Boles. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Susan Boles or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Do you need funding for your business but loathe the idea of giving up a piece of your company to someone else?
I get it. You built this baby with your own two hands, most likely giving up nights, weekends, early mornings, and time with your friends and family to do it. So the idea of handing over part of that to someone who wasn’t sweating it out with you might make you feel pretty uncomfortable.
The good news is, you don’t have to. There are other funding options that can provide the financial support you need without compromising your ownership.
Today, I’m talking with Lena West, founding director of CEO Rising, about non-dilutive funding, which is funding where you don’t give away any equity or ownership stake in your business.
Specifically, we’re going to dig into crowdfunding. As an agency or consulting firm owner, you might think crowdfunding could never be for you. But Lena has walked multiple clients through successful crowdfunding campaigns, and you might be surprised how applicable it could be to your business. Join us as we dig into the ins, outs, how-tos, and bewares of crowdfunding for service-based businesses.
Listen to the full episode to hear:
- How crowdsourcing changes the conversation about incentives, growth, and rewards from traditional investment sources
- How traditional VC or angel investor models actually harm businesses owned by marginalized people
- Why you should think of crowdfunding as a large-scale marketing project and develop high-quality assets accordingly
- How to develop a campaign when you’re not selling a tangible product
- Essential considerations before, during, and after your campaign
- Other potential avenues for non-dilutive funding for your business
Learn more about Lena West:
Learn more about me, Susan Boles:
We value your thoughts and feedback. Feel free to share them with Susan here. Your input is not just valuable, it's crucial in shaping future episodes.
Grab the Calm Service Design + Delivery Swipe File here
126 episodes
Crowdfunding For Service Businesses with Lena West
Engineering Calmer Agencies & Consulting Firms: Calm is the New KPI
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Manage episode 430381142 series 2815091
Content provided by Susan Boles. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Susan Boles or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Do you need funding for your business but loathe the idea of giving up a piece of your company to someone else?
I get it. You built this baby with your own two hands, most likely giving up nights, weekends, early mornings, and time with your friends and family to do it. So the idea of handing over part of that to someone who wasn’t sweating it out with you might make you feel pretty uncomfortable.
The good news is, you don’t have to. There are other funding options that can provide the financial support you need without compromising your ownership.
Today, I’m talking with Lena West, founding director of CEO Rising, about non-dilutive funding, which is funding where you don’t give away any equity or ownership stake in your business.
Specifically, we’re going to dig into crowdfunding. As an agency or consulting firm owner, you might think crowdfunding could never be for you. But Lena has walked multiple clients through successful crowdfunding campaigns, and you might be surprised how applicable it could be to your business. Join us as we dig into the ins, outs, how-tos, and bewares of crowdfunding for service-based businesses.
Listen to the full episode to hear:
- How crowdsourcing changes the conversation about incentives, growth, and rewards from traditional investment sources
- How traditional VC or angel investor models actually harm businesses owned by marginalized people
- Why you should think of crowdfunding as a large-scale marketing project and develop high-quality assets accordingly
- How to develop a campaign when you’re not selling a tangible product
- Essential considerations before, during, and after your campaign
- Other potential avenues for non-dilutive funding for your business
Learn more about Lena West:
Learn more about me, Susan Boles:
We value your thoughts and feedback. Feel free to share them with Susan here. Your input is not just valuable, it's crucial in shaping future episodes.
Grab the Calm Service Design + Delivery Swipe File here
126 episodes
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Similar to Engineering Calmer Agencies & Consulting Firms: Calm is the New KPI
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Behind every successful business, there’s a story you don’t hear—the sleepless nights, the moments of doubt, and the determination to keep going when everything feels impossible. That’s what Unbreakable Business is all about. Join host Akua Konadu each week as she sits down with entrepreneurs who share the raw, real side of their journey—the roadblocks they faced, the challenges they overcame, and the stories that don’t make the highlight reel, but the the ones that matters the most. If you’ ...
…
continue reading
How can business help solve society’s biggest challenges? Welcome to Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. Hosts Femi Oke and Lizzie O’Leary talk to industry innovators, tech trailblazers and visionary leaders from around the globe about timely topics: from the climate transition to AI and data; and from the future of food to how we build, move and power the world.
…
continue reading
Hear the stories, learn the proven methods, and accelerate your growth and future through entrepreneurship. Welcome to The Foundr Podcast with Nathan Chan. About the show: For over a decade, The Foundr Podcast with Nathan Chan has been a leading entrepreneurship podcast for open-book conversations with, by, and for founders. Whether you're starting, building, or dreaming about your business, The Foundr Podcast is where you can access experienced founders who've been in your shoes to learn th ...
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continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
The Knowledge at Wharton Network Acast feed serves as a curated showcase highlighting the best content from our podcast collection. Each week, we feature one standout episode from each show in the Wharton Podcast Network, giving listeners a comprehensive sample of our diverse business and academic content. This rotating selection allows audiences to discover new shows within our network while experiencing the depth and variety of Wharton's thought leadership across different topics and forma ...
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continue reading
The Self-Employed Life Podcast (formerly Creative Warriors) provides business and personal development strategies for self-employed business owners that create sustainable success. A community of self-employed and small business owners, entrepreneurs, innovators and ambitious individuals that need creative solutions in business. Being self-employed and a business Warrior is a mindset, a spirit and a challenge. We need a different way of doing business. This is business with a soul. We discus ...
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continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
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