In this week’s episode of Engage And Thrive (also known as EAT With Taelon), I’m unpacking the myth that website content keeps working forever. It doesn’t. Just like fruit, content decays. Whether it’s blog posts, landing pages, or case studies, they lose relevance, visibility, and performance over time.

I’m sharing how to spot stale content. I explain how to prevent decay. I reveal what Google actually sees when your website hasn’t been updated in years. This episode covers not just SEO. It explores how your positioning, audience, and even product evolve. It explains why your website has to keep up.

I’m also diving into Artificial Intelligence Optimisation (AIO) and Answer Engine Optimisation (AEO), and why refreshing your content is non-negotiable if you want to stay visible and credible in the age of AI.

If your website hasn’t been touched in three years, this one’s for you.

Got a myth to bust? Send it my way!⁠⁠⁠

Vocab:⁠⁠⁠📝⁠

• Content Decay
• Content Audit
• Evergreen Content
• SEO - Search Engine Optimisation
• Content Refresh
• Link Rot
• AIO - Artificial Intelligence Optimisation
• AEO - Answer Engine Optimisation

Kitbox

• Google Sheet
• SEMRush
• Google Search Console
• ChatGPT
• Google Gemini
• Claude

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Timestamps 🎯

• (00:00) Misconception
• (00:13) EAT Intro
• (00:46) Myth Bust
• (02:04) Vocab
• (03:11) Number One: What Is Content Decay?
• (05:57) Number Two: How To Fix And Avoid Content Decay
• (09:55) Wrap Up

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Let’s thrive together 🖤

• Watch on YouTube⁠⁠⁠
• Connect with me on LinkedIn⁠⁠⁠
• Follow me on Facebook⁠⁠⁠
• Follow me on Instagram⁠⁠⁠
• Want to explore a collaboration?⁠⁠⁠
• Sign up to Curious Chronicles monthly newsletter⁠⁠

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