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Talking offshore wind: Communication in a polarized world

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Manage episode 502551958 series 2649016
Content provided by S&P Global Commodity Insights and P Global Commodity Insights. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by S&P Global Commodity Insights and P Global Commodity Insights or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Seen by hundreds of thousands, Swedish utility Vattenfall's expletive-laden campaign with Hollywood icon Samuel L Jackson asks the question: Offshore wind farms, yes or no?

On this week's episode of Energy Evolution, Vattenfall's head of brand Monica Holmvik Persdotter explains the process behind the campaign and how the utility thinks about public discourse regarding the technology.

Effective communication and local engagement have tangible impact on green-lighting new offshore wind projects, David Bidwell, professor of Marine Affairs at the University of Rhode Island in the US, told correspondent Camilla Naschert.

Audio clips sourced via European Commission and Vattenfall AB.

  continue reading

320 episodes

Artwork
iconShare
 
Manage episode 502551958 series 2649016
Content provided by S&P Global Commodity Insights and P Global Commodity Insights. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by S&P Global Commodity Insights and P Global Commodity Insights or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Seen by hundreds of thousands, Swedish utility Vattenfall's expletive-laden campaign with Hollywood icon Samuel L Jackson asks the question: Offshore wind farms, yes or no?

On this week's episode of Energy Evolution, Vattenfall's head of brand Monica Holmvik Persdotter explains the process behind the campaign and how the utility thinks about public discourse regarding the technology.

Effective communication and local engagement have tangible impact on green-lighting new offshore wind projects, David Bidwell, professor of Marine Affairs at the University of Rhode Island in the US, told correspondent Camilla Naschert.

Audio clips sourced via European Commission and Vattenfall AB.

  continue reading

320 episodes

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