Hugs Before Handshakes: How IPC Mexico Is Winning Hearts And Minds At APEX 2025 EMS@C-LEVEL podcast

Hugs Before Handshakes: How IPC Mexico Is Winning Hearts and Minds at APEX 2025

28d ago 7:34

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Mexico's electronics has always been one of the main events at APEX, but this year they are doubling down! I explore the journey of IPC Mexico and their first-ever dedicated pavilion at Apex after 25 years of Mexican participation at the show.
Lorena Villanueva, the dynamic leader of IPC Mexico, reveals their groundbreaking "three-helix" strategy that's reshaping their position in the Mexican electronics landscape. By forging deep partnerships between state governments (including aerospace hub Querétaro and automotive electronics center Guanajuato), academic institutions, and industry leaders, IPC Mexico has created a powerful ecosystem that drives education, innovation and growth throughout the region.
What truly sets IPC Mexico apart is their authentic approach to community building. "We are huggers," Lorena explains, highlighting how cultural understanding and personal connections have been game-changers in their success. Rather than imposing American methodologies, IPC has empowered their Mexican team to develop strategies that resonate locally while maintaining global best practices. This cultural intelligence has transformed IPC from being perceived as a foreign entity to becoming a truly Mexican association in just the past 12 months.
The future looks bright as IPC Mexico continues hosting regional events that facilitate networking and knowledge-sharing in comfortable, open environments. Their commitment to supporting both members and the broader industry demonstrates how international organizations can achieve global excellence through local relevance.

Want to see how genuine connection and cultural understanding can transform an industry? Follow IPC Mexico's journey as they continue building bridges between Mexico and the global electronics community!

EMS@C-Level Live at APEX is sponsored by global inspection leaders Koh Young (https://www.kohyoung.com) and Creative Electron (https://creativeelectron.com)

EMS@C-Level is sponsored by global inspection leaders Koh Young (https://www.kohyoung.com) and Creative Electron (https://creativeelectron.com)

You can see video versions of all of the EMS@C-Level pods on our YouTube playlist.

Chapters

1. Introduction to IPC Mexico (00:00:00)

2. Mexico Pavilion's First Appearance (00:00:57)

3. Three-Helix Partnership Strategy (00:01:15)

4. IPC's Global Expansion Approach (00:02:30)

5. Building Community in Mexico (00:03:00)

6. Leadership Summits and Future Plans (00:05:03)

283 episodes