Using AI to Connect Patients with the Right Medications with Michael Palladino OptimizeRx TRANSCRIPT

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17d ago

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Michael Palladino, VP of Sales and Clinical Solutions at OptimizeRx, is utilizing AI to educate patients and providers, promoting shared decision-making about which medications are most likely to yield the best health outcomes. The goal is to combat information overload by precisely targeting education to specific patients and delivering that information on the patient's preferred media delivery platform. Technology-driven nudges deliver timely information, reminders about upcoming appointments, and address medication adherence issues.

Michael explains, "So OptimizeRx is a health technology company. We partner with the life sciences industry, and we help patients get on the right drug at the right time, educating both patient and provider. And we do that through some traditional methods of point-of-care. We also use our AI technology, which we will talk a little bit about today."

"We've evolved as a company to be as individualized as possible, and that really has been using the technological advances of AI and machine learning over the past three years to predict in a patient journey when they may qualify for a procedure or drug, and educating both the patient and the HCP. So, it's really the use of data and technology that has evolved, and it's how we're leveraging our expertise in the space."

"Traditionally, the way that a pharmaceutical industry may work or a life science manufacturer may work is they're often quite siloed. The patient gets some type of education on TV, the HCP somewhere in the country gets a similar type of education, and there's not a lot of synergy. What we have done in the marketplace is combine the patient's finding with the HCP's finding, and we educate them at the right time."

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