At Empower(Tilt), a data-driven fintech startup, our lifeblood is understanding our users and how they interact with our products. To do that effectively, we need to get new features and product updates into their hands fast. If you've ever worked in a startup, you know the pace is exhilarating, and the need for speed is paramount. For our iOS team, that meant taking a hard look at our release process. We went from a painstaking weekly manual ordeal to a highly automated, almost "set it and forget it" system that allows us to iterate at lightning speed.