Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by Monica Froese. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Monica Froese or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

100. The Future of Email Marketing: AI, Automation & Deliverability with Cheryl Rerick

40:40
 
Share
 

Manage episode 504346697 series 2869783
Content provided by Monica Froese. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Monica Froese or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

We’ve officially hit 100 episodes of the Empowered Business Podcast®, and I couldn’t imagine a better way to mark the milestone than diving into a conversation about one of the most powerful tools in my own business—email!

In this episode, I’m joined by my go-to email strategist, Cheryl Rerick, to talk about what’s really happening with deliverability, how AI is reshaping our inboxes, and what it means for the way we connect with our customers. This is a practical, no-BS conversation packed with strategies you can use right now to protect your list, increase engagement, and keep your emails profitable.

In Today’s Episode We Discuss:

Cheryl’s entrepreneurial journey: Cheryl opens up about how motherhood pushed her to build a flexible online business and how her love of email turned into a long-term, sustainable career.

The biggest deliverability shake-up in 20 years: We break down the major changes from Google, Yahoo, and Microsoft, what SPF, DKIM, and DMARC actually mean, and why authenticating your domain is no longer optional.

Why list cleaning is essential: I share my own experience cutting tens of thousands of people from my email list, what that did for my profits, and why engagement matters more than vanity metrics.

How AI is changing the inbox: We dig into AI-powered summaries, what they mean for your open rates, and how to adapt your emails so they still stand out.

Why personal connection still wins: I explain how bringing more of myself into my emails has transformed my engagement and why people will always choose to buy from people, not bots.

Practical takeaways for better email marketing: From keeping a consistent sending schedule to protecting your domain and focusing on human-first messaging, we cover the steps you can take right now to strengthen your email strategy.

Resources Mentioned:

Learn more about Cheryl via her website and connect with her on Instagram. IG Threads, Facebook, and

Join me for a hands-on workshop where you’ll go from idea to fully functioning GPT, ready to use as a lead magnet, product, upsell, or internal tool.

👉 Join me live on September 18, 2025, from 2-4 PM Eastern Time.

Sign me up!

The AI Content Engine: See the Hidden GPT System Transforming Digital Products

It’s happening Tues, Sept 23, at 1 PM Eastern.

✅ 6 custom AI tools I use to create and sell digital products faster

✅ How to train AI to think like a strategist

✅ And why using AI the right way is your edge in this noisy market

Save your spot 👉 🚨 The AI Content Engine🚨

Grab the Reverse Idea Finder™ GPT to:

Validate ideas using real customer search behavior

Brainstorm product angles based on proven demand

Discover gaps your new digital product can fill fast

🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼

YES, I WANT THE GPT!

© 2021-2025 Froese Media LLC | All Rights Reserved

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

  continue reading

100 episodes

Artwork
iconShare
 
Manage episode 504346697 series 2869783
Content provided by Monica Froese. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Monica Froese or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

We’ve officially hit 100 episodes of the Empowered Business Podcast®, and I couldn’t imagine a better way to mark the milestone than diving into a conversation about one of the most powerful tools in my own business—email!

In this episode, I’m joined by my go-to email strategist, Cheryl Rerick, to talk about what’s really happening with deliverability, how AI is reshaping our inboxes, and what it means for the way we connect with our customers. This is a practical, no-BS conversation packed with strategies you can use right now to protect your list, increase engagement, and keep your emails profitable.

In Today’s Episode We Discuss:

Cheryl’s entrepreneurial journey: Cheryl opens up about how motherhood pushed her to build a flexible online business and how her love of email turned into a long-term, sustainable career.

The biggest deliverability shake-up in 20 years: We break down the major changes from Google, Yahoo, and Microsoft, what SPF, DKIM, and DMARC actually mean, and why authenticating your domain is no longer optional.

Why list cleaning is essential: I share my own experience cutting tens of thousands of people from my email list, what that did for my profits, and why engagement matters more than vanity metrics.

How AI is changing the inbox: We dig into AI-powered summaries, what they mean for your open rates, and how to adapt your emails so they still stand out.

Why personal connection still wins: I explain how bringing more of myself into my emails has transformed my engagement and why people will always choose to buy from people, not bots.

Practical takeaways for better email marketing: From keeping a consistent sending schedule to protecting your domain and focusing on human-first messaging, we cover the steps you can take right now to strengthen your email strategy.

Resources Mentioned:

Learn more about Cheryl via her website and connect with her on Instagram. IG Threads, Facebook, and

Join me for a hands-on workshop where you’ll go from idea to fully functioning GPT, ready to use as a lead magnet, product, upsell, or internal tool.

👉 Join me live on September 18, 2025, from 2-4 PM Eastern Time.

Sign me up!

The AI Content Engine: See the Hidden GPT System Transforming Digital Products

It’s happening Tues, Sept 23, at 1 PM Eastern.

✅ 6 custom AI tools I use to create and sell digital products faster

✅ How to train AI to think like a strategist

✅ And why using AI the right way is your edge in this noisy market

Save your spot 👉 🚨 The AI Content Engine🚨

Grab the Reverse Idea Finder™ GPT to:

Validate ideas using real customer search behavior

Brainstorm product angles based on proven demand

Discover gaps your new digital product can fill fast

🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼

YES, I WANT THE GPT!

© 2021-2025 Froese Media LLC | All Rights Reserved

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

  continue reading

100 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play