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Building meaningful relationships in business isn't just nice to have—it's essential for growth and sustainability. When we make connections with people, we open doors to unexpected opportunities, friendships, and partnerships that transcend immediate business needs.
The MSP industry has been stuck in a price-focused mindset for too long. We need to shift toward being prescriptive advisors, similar to how doctors diagnose and treat patients. Your customers don't just pick the "white pill" from a selection of medications—they trust their doctor's expertise. Similarly, MSPs should diagnose business technology problems and prescribe comprehensive solutions. This approach positions you as a trusted advisor rather than a commodity service provider.
Going beyond technical solutions creates even more value. Sharing your own business improvement methodologies—whether it's implementing Traction or other operational systems—helps clients optimize their entire operation. This makes you "sticky" as a partner and ensures that as they grow, they'll need more of your services. The relationships become mutually beneficial: their success fuels yours.
The same collaborative approach should extend to vendor relationships. Before rushing to complain on social media when problems arise, reach out directly to company representatives. Every negative post creates ripple effects that can't be undone, potentially harming your reputation and the vendor's business. Remember that vendor relationships should be 50-50 partnerships where both sides contribute to improvement.
Our MSP community stands apart in its willingness to support each other despite competition. When we attend industry events with intentional networking plans, we create connections that often yield surprising benefits. Sometimes the person you meet at a vendor booth might become your next employee, partner, or even liver donor—you simply never know!
Ready to transform your approach to business relationships? Focus on building authentic connections, providing prescriptive value, and engaging positively with the broader ecosystem. Your business—and our entire community—will be stronger for it.

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Hi, I’m Marc Thomas, Founder and CEO of Current TEK Solutions and CYBER GUARDIANS. If you or someone you know could benefit from our cutting-edge IT and cybersecurity services, we’d love to help. Reach out to us today to learn how we can secure and elevate your business. https://www.currentTEKsolutions.com