053: How To Create A POWERFUL Support Network That Actually Works? Empower & Elevate podcast

053: How to Create a POWERFUL Support Network That Actually Works?

6d ago 16:07

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"Community is not about belonging. It’s about belonging to something that makes belonging matter."
This powerful distinction lies at the heart of our conversation about what genuine community means in today’s business landscape.
When businesses confuse having customers with having community, they miss the transformative power of authentic connection. True community emerges when we help others grow without constantly asking, “What’s in it for me?” The results are extraordinary—customers evolve into passionate advocates, sales conversations shift into relationship-building opportunities, and everyone thrives together.
During COVID, this spirit of community came alive through weekly support calls, where 40–60 people gathered to navigate uncertainty. These calls helped nearly 20 businesses secure PPP loans, sparked marketing breakthroughs, and even led to successful acquisitions. Today, the gatherings continue as a space where people freely exchange knowledge and offer emotional support. Initiatives like collecting donations for food banks and aiding struggling local businesses showed how small acts of kindness can ripple outward with lasting impact.
MSPs often act as “first responders of the business world,” protecting not just operations—but livelihoods. When we embrace this responsibility, our mindset shifts from transactions to transformation. The beautiful paradox? By focusing less on sales and more on service, business naturally grows. When vendors educate MSPs instead of selling to them, and MSPs champion client success over upselling, clients don’t need to be pursued—they seek you out.
Have you felt the difference between belonging to a network and being part of a true community? We’d love to hear your story. Connect with us and share how community has shaped your business journey.
Ken Patterson on LinkedIn:
https://www.linkedin.com/in/kenpatterson16

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Hi, I’m Marc Thomas, Founder and CEO of Current TEK Solutions and CYBER GUARDIANS. If you or someone you know could benefit from our cutting-edge IT and cybersecurity services, we’d love to help. Reach out to us today to learn how we can secure and elevate your business. https://www.currentTEKsolutions.com

Chapters

1. The Mission of Hope (00:00:00)

2. Community Initiatives That Matter (00:02:42)

3. True Community vs Customers (00:07:20)

4. Relationships Over Sales (00:10:47)

5. Making Real Impact During COVID (00:15:28)

53 episodes