Alcohol and spirits are here to stay, and they will only get better as time passes. Mike Solow, Co-Founder of 99 Proof, is here to discuss why the alcohol and spirits business is one of the most exciting spaces right now. He talks about working with seasoned entrepreneurs and leveraging the right relationships to achieve business growth. Mike breaks down the many benefits of getting celebrity brands as long as they are done in the most authentic way. He also explores valuable trends of the spirits business during and after the COVID-19 pandemic, emphasizing the promising future of alcohol in the market.