The beverage industry is complex and multilayered. It takes a well-crafted brand and strategy to find success in this space. Mike Warren of Alethia Venture Partners joins Scott Kelly to discuss the complexities of investing in beverage and spirits companies. He shares their focus on promising companies at early-stage valuations and helping them to exit flawlessly after several years. Mike also breaks down practical ways to build a beverage company without losing grip of its success, as well as how to navigate the ever-changing demands and preferences of consumers today.

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