In this episode, we are joined by George Koutsakis, the innovative mind behind Barrel Global. George shares his fascinating journey from managing a Brewdog bar in Tokyo to becoming a prominent figure in the whiskey industry. With a unique background that spans across Greece, Scotland, Japan, and now Mexico, George brings a wealth of knowledge and experience to the table.

What You'll Learn in This Episode:

George's Background: Discover how George's love for anime led him to Japan and eventually into the world of whiskey.

Writing and Whiskey: Learn about George's transition from writing for prestigious publications like Forbes and Food & Wine to creating his own whiskey brand, Coach Built.

Barrel Global: Understand the innovative approach of Barrel Global, which makes barrel ownership accessible to the average consumer and supports small distilleries.

Business Insights: Gain insights into the challenges and successes George faced while building his brands, and how his global experiences shaped his business strategies.

Future of Barrel Global: Explore the future plans for Barrel Global, including the launch of a barrel marketplace and expansion into international markets.

Key Highlights:

George's multicultural background and its influence on his business approach.

The importance of having a clear vision and identity for a brand.

How Barrel Global is filling a gap in the market by offering a unique barrel ownership experience.

The role of technology and customer service in overcoming barriers in the whiskey industry.

Connect with Us:

Email: [email protected]

Instagram: @embellishpod

TikTok: @embellishpod

Website: www.embellishpod.com

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Listen to the full episode now and dive into the world of whiskey with George Koutsakis!