Today, it is a pleasure to have a special guest, Geir Kjosavik, joining us to discuss precisely why Nordic Semiconductor, a fabless semiconductor company that has a long track record and legacy in designing ultra-low-power wireless solutions, made the move towards power management ICs, or PMICs.

The increasing popularity of battery-operated devices, often characterized by a complex power tree that includes smartphones, hearables, wearables, IoT devices, and other complex portable equipment, has, in turn, driven up the demand for PMICs.

In this episode, we’ll explore exactly why Nordic Semiconductor entered the PMIC business in 2021 and how they increased their market share. We’ll also discuss what a PMIC is, why companies might want to consider integrating one, and precisely how Nordic’s PMIC portfolio is different from existing solutions in the marketplace.