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Why Your Click-Through Rate Sucks and How to Fix It
Manage episode 497236102 series 2972195
6 - In this episode, Vira and Andriy dive deep into what really affects click-through rates—why yours might be underperforming, and most importantly, how to fix it.
Armed with real-life case studies, they introduce their easy-to-remember CLICK acronym for boosting your email click rates: Clarity of Message, List Segmentation, Incentive to Click, Creative Design, and Keep Testing.
Watch the full episode here!
You’ll Learn About…
- Why your current click-through rate might be underperforming
- Real-life case studies and what they reveal about successful (and unsuccessful) email strategies
- The dangers of using too many CTAs
- When plain text emails can actually outperform designed ones
- How segmenting your list can drive results
- Must-try tools to level up your email marketing experiments
- Why ongoing testing is essential to staying effective
Resources Mentioned in This Episode
Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.
Chapters
1. Intro & What This Episode Is About (00:00:00)
2. CLICK acronym (00:03:14)
3. Tip 1 - C - Clarity of the message (00:03:59)
4. Email examples (00:06:38)
5. CTA text case study (00:11:38)
6. Tip 2 - L - List segmentation (00:14:36)
7. CTR case study (00:18:25)
8. Orita tool (00:21:29)
9. Case study (00:24:52)
10. Tip 3 - I - Incentive to click (00:27:54)
11. Email examples (00:31:06)
12. Tip 4 - C - Creative design (00:37:16)
13. Email examples (00:39:21)
14. Plain text emails CTR test (00:40:11)
15. Tip 5 - K - Keep testing (00:44:31)
16. CTR test (00:45:06)
17. Exercise from Andriy (00:46:16)
18. Automated A/B testing tools (00:47:53)
19. Vira's LinkedIn (00:49:40)
201 episodes
Why Your Click-Through Rate Sucks and How to Fix It
Email Einstein Ingenious eCommerce Email Marketing by Flowium
Manage episode 497236102 series 2972195
6 - In this episode, Vira and Andriy dive deep into what really affects click-through rates—why yours might be underperforming, and most importantly, how to fix it.
Armed with real-life case studies, they introduce their easy-to-remember CLICK acronym for boosting your email click rates: Clarity of Message, List Segmentation, Incentive to Click, Creative Design, and Keep Testing.
Watch the full episode here!
You’ll Learn About…
- Why your current click-through rate might be underperforming
- Real-life case studies and what they reveal about successful (and unsuccessful) email strategies
- The dangers of using too many CTAs
- When plain text emails can actually outperform designed ones
- How segmenting your list can drive results
- Must-try tools to level up your email marketing experiments
- Why ongoing testing is essential to staying effective
Resources Mentioned in This Episode
Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.
Chapters
1. Intro & What This Episode Is About (00:00:00)
2. CLICK acronym (00:03:14)
3. Tip 1 - C - Clarity of the message (00:03:59)
4. Email examples (00:06:38)
5. CTA text case study (00:11:38)
6. Tip 2 - L - List segmentation (00:14:36)
7. CTR case study (00:18:25)
8. Orita tool (00:21:29)
9. Case study (00:24:52)
10. Tip 3 - I - Incentive to click (00:27:54)
11. Email examples (00:31:06)
12. Tip 4 - C - Creative design (00:37:16)
13. Email examples (00:39:21)
14. Plain text emails CTR test (00:40:11)
15. Tip 5 - K - Keep testing (00:44:31)
16. CTR test (00:45:06)
17. Exercise from Andriy (00:46:16)
18. Automated A/B testing tools (00:47:53)
19. Vira's LinkedIn (00:49:40)
201 episodes
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