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Content provided by Vira Sadlak & Andriy Boychuk, Vira Sadlak, and Andriy Boychuk. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Vira Sadlak & Andriy Boychuk, Vira Sadlak, and Andriy Boychuk or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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Why Your Click-Through Rate Sucks and How to Fix It

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Manage episode 497236102 series 2972195
Content provided by Vira Sadlak & Andriy Boychuk, Vira Sadlak, and Andriy Boychuk. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Vira Sadlak & Andriy Boychuk, Vira Sadlak, and Andriy Boychuk or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

6 - In this episode, Vira and Andriy dive deep into what really affects click-through rates—why yours might be underperforming, and most importantly, how to fix it.

Armed with real-life case studies, they introduce their easy-to-remember CLICK acronym for boosting your email click rates: Clarity of Message, List Segmentation, Incentive to Click, Creative Design, and Keep Testing.
Watch the full episode here!

You’ll Learn About…

  • Why your current click-through rate might be underperforming
  • Real-life case studies and what they reveal about successful (and unsuccessful) email strategies
  • The dangers of using too many CTAs
  • When plain text emails can actually outperform designed ones
  • How segmenting your list can drive results
  • Must-try tools to level up your email marketing experiments
  • Why ongoing testing is essential to staying effective

Resources Mentioned in This Episode

Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

  continue reading

Chapters

1. Intro & What This Episode Is About (00:00:00)

2. CLICK acronym (00:03:14)

3. Tip 1 - C - Clarity of the message (00:03:59)

4. Email examples (00:06:38)

5. CTA text case study (00:11:38)

6. Tip 2 - L - List segmentation (00:14:36)

7. CTR case study (00:18:25)

8. Orita tool (00:21:29)

9. Case study (00:24:52)

10. Tip 3 - I - Incentive to click (00:27:54)

11. Email examples (00:31:06)

12. Tip 4 - C - Creative design (00:37:16)

13. Email examples (00:39:21)

14. Plain text emails CTR test (00:40:11)

15. Tip 5 - K - Keep testing (00:44:31)

16. CTR test (00:45:06)

17. Exercise from Andriy (00:46:16)

18. Automated A/B testing tools (00:47:53)

19. Vira's LinkedIn (00:49:40)

201 episodes

Artwork
iconShare
 
Manage episode 497236102 series 2972195
Content provided by Vira Sadlak & Andriy Boychuk, Vira Sadlak, and Andriy Boychuk. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Vira Sadlak & Andriy Boychuk, Vira Sadlak, and Andriy Boychuk or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

6 - In this episode, Vira and Andriy dive deep into what really affects click-through rates—why yours might be underperforming, and most importantly, how to fix it.

Armed with real-life case studies, they introduce their easy-to-remember CLICK acronym for boosting your email click rates: Clarity of Message, List Segmentation, Incentive to Click, Creative Design, and Keep Testing.
Watch the full episode here!

You’ll Learn About…

  • Why your current click-through rate might be underperforming
  • Real-life case studies and what they reveal about successful (and unsuccessful) email strategies
  • The dangers of using too many CTAs
  • When plain text emails can actually outperform designed ones
  • How segmenting your list can drive results
  • Must-try tools to level up your email marketing experiments
  • Why ongoing testing is essential to staying effective

Resources Mentioned in This Episode

Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

  continue reading

Chapters

1. Intro & What This Episode Is About (00:00:00)

2. CLICK acronym (00:03:14)

3. Tip 1 - C - Clarity of the message (00:03:59)

4. Email examples (00:06:38)

5. CTA text case study (00:11:38)

6. Tip 2 - L - List segmentation (00:14:36)

7. CTR case study (00:18:25)

8. Orita tool (00:21:29)

9. Case study (00:24:52)

10. Tip 3 - I - Incentive to click (00:27:54)

11. Email examples (00:31:06)

12. Tip 4 - C - Creative design (00:37:16)

13. Email examples (00:39:21)

14. Plain text emails CTR test (00:40:11)

15. Tip 5 - K - Keep testing (00:44:31)

16. CTR test (00:45:06)

17. Exercise from Andriy (00:46:16)

18. Automated A/B testing tools (00:47:53)

19. Vira's LinkedIn (00:49:40)

201 episodes

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