This episode flips the script. No guests. No panels. Just Jeff and Mark diving deep into the history and evolution of one of Denver’s most unique fundraising events: Derby Day at Fiddler’s Green. What started as a backyard party nearly two decades ago is now a full-blown, high-end experience with fire pits, LED screens, custom cocktails, and serious fundraising power.

Jeff shares how the event has grown, what they’ve learned (sometimes the hard way), and why creating a memorable experience is the key to fundraising success. From ditching stuffy venues to selling $5K fire pit tables and booking Nashville acts—this is a masterclass in bold moves and thoughtful planning.

What You’ll Learn:

• How to elevate your event year after year—without losing your audience
• The art of risk: investing in experience to drive revenue
• Creative sponsorship strategies and how cold calls could pay off
• Why guest experience matters more than spreadsheets
• The surprising ROI of outdoor furniture and fire pits

Links & Mentions:

• Event info: DerbyDenver.com

Whether you’re planning your first gala or your 20th, this episode is packed with practical ideas, honest insights, and a few laughs along the way.