Send us a text

Premium doesn’t look the same everywhere. What signals exclusivity in London may feel underwhelming in Shanghai, and what looks tasteful in Dubai could be seen as over the top in Stockholm. In this episode I unpack the cultural codes that shape how premium is perceived in different markets, and why overlooking them can cost you clients.

You’ll learn:

✔️ The difference between British understatement, Chinese formality, and Middle Eastern hospitality
✔️ Why presentation and preparedness can matter as much as expertise
✔️ How to adapt to cultural expectations without losing your integrity

Premium is a context as much as a price point. When you learn the signals your clients expect, you stop looking like just another option and start becoming the obvious fit.

Want more? Join the VIP feed.
Get instant access to my free VIP podcast at elevateyourbusinesspodcast.com
That’s where the good stuff lives - behind-the-scenes strategy calls with real clients, bonus episodes packed with tips, and insights I don’t share anywhere else.

Join today and start building a business that feels as good as it looks on paper.

💡 Loved this episode? I’d love to hear your thoughts.
👉 Share your feedback or leave me a voice note HERE.

And if you’re ready to take these strategies further, explore free resources and mentoring programmes at https://www.aster.academy/
Hit Follow so you never miss a new episode of Elevate Your Business.