Episode 34 - How to Create Opportunities & Enterprise Growth Potential in Africa
Manage episode 517536904 series 3445162
This month, we sit down with Thabo Makgato, a visionary marketer, entrepreneur, and changemaker, to discuss curiosity, creativity, and the power of storytelling. From building affordable, modern housing in Africa to celebrating local athletes through NFT trading cards, Thabo shares insights on dreaming big, breaking barriers, and making an impact globally.
Discover how imagination, collaboration, and story can transform communities and create opportunities.
About the Guest:
A marketer by profession, an artist by birth, an event manager in practice, and an entrepreneur at heart. Born and bred in the "Jewel of Africa" Botswana, Thabo started his career doing volunteer work with NGOs such as the Botswana Society for the Arts, Ycare, and Salvation Army Psychosocial Initiative following his undergrad in Biology and environmental science at the University of Botswana. He has since worked with hundreds of Orphans and Vulnerable children, informed policy & strategy on funding the arts at a national level, organised events of up to 13,000 people & been charged with marketing and advertising some of the most recognisable brands in the country. Thabo's next chapter is currently unfolding to combine his passion for creativity, his love for community, and his skills in business development to build an affordable housing start-up. One that is built on combining dignity, comfort, safety, and style.
Website + Social Media links:
https://www.facebook.com/thabo.m.makgato https://www.linkedin.com/in/thabo-makgato-90aa25337/ https://www.instagram.com/tswanathabo/ 
https://x.com/whichThabo
Timestamps:
0:00 – Show Intro
0:33 – Meet Your Host
1:32 – Introducing Thabo Makgato
2:53 – Connection through Community
3:22 – Who is Thabo?
5:12 – From NGOs to Entrepreneurship
6:03 – Building Pop Culture Marketing
7:01 – Falling into Entrepreneurship
8:33 – Lessons from a Failed Campaign
10:09 – The Power of Analytics
16:00 – Pop Culture Meets Marketing
19:09 – Go Where the Money Is
22:28 – Africa’s Call to Creators
25:58 – Bridging Continents and Creativity
27:08 – Meeting Rap and Cross-Cultural Exchange
28:02 – Unlocking Opportunities in Africa
28:49 – The Importance of Curiosity and Dreaming Big
30:36 – Thinking Beyond the Impossible
32:31 – Passion for Creativity and Affordable Housing
33:18 – Affordable Housing Project Details
35:32 – Modular and Prefab Housing Solutions
37:03 – Collaboration and Client Partnership
37:22 – Looking Beyond Borders in 2026
38:30 – Trading Cards Initiative in Motorsports
41:00 – Success Story: Sponsorship for a Local Racer
44:10 – The Power of Storytelling
45:03 – Influential Mentorship: Lindeloo Alexander
46:59 – Staying Visible and Amplifying Your Story
47:25 – How to Connect with Thabo
48:50 – Closing Thoughts and Gratitude
50:17 – Final Takeaways & Sign-Off
Learn more about the BIPOC Coach Collective at bipoccc.org.
#bipoc
#coaching
#thoughtleadership
#globalcommunity
#professionaldevelopment
#businesscoaching
#executive coaching
#leadershipcoaching
#professionalcoaching
34 episodes