If you want to keep others happy, follow the rules set by others, and live a normal, conventional life then stay far away from this episode. Our guest this month is known as the “Nice Tiger”, Judy Tsuei, who lives life on the edge and out of the box.
She charts her journey of divorce, raising her child with her partner, breaking traditional expectations, and thriving as an entrepreneur. Judy walks us through trusting our intuition and moving with intentionality.
About the Guest:
Judy is a branding and marketing coach for women entrepreneurs of color. She recently won the San Diego Magazine 2024 Media & Marketing Pioneer Award. Judy is the author of "The Little Book of Tibetan Rites and Rituals" and the Kickstarter-funded, "How to Disappoint Your Parents in 10 Shameless Steps: A Modern Asian American Guide." She hosts the "F*ck Saving Face" podcast, empowering mental health for voices of color. She's a Goldman Sachs 10,000 Small Businesses participant and Tory Burch Foundation Fellow. Featured in Fast Company and NASDAQ, Judy is a sought-after speaker on mindset and marketing.
Website + Social Media links:
https://www.judytsuei.com
https://www.linkedin.com/in/judytsuei/
Kickstarter campaign: https://www.kickstarter.com/projects/shamelessbook/book-how-to-disappoint-your-parents-in-10-shameless-steps

Timestamps:
00:00 Opening Credits
00:28 Show Intro + Announcements
02:43 Alex welcomes Judy to the show + we dive into her background
07:30 How did Judy disappoint her parents?
14:00 Judy shares her reconnection with family
17:10 How Judy became an Author
21:26 The lessons and stories we pass down to our children
25:46 Being present with our loved ones
29:42 Judy’s origin story into Coaching
33:20 What is it like to work with the Nice Tiger?
38:20 Judy’s big plans for 2025
41:38 How to connect w/ Judy + Bonus Question
46:00 Final acknowledgments
47:20 Ending Credits
Learn more about the BIPOC Coach Collective at bipoccc.org.
#bipoc
#coaching
#thoughtleadership
#globalcommunity
#professionaldevelopment
#businesscoaching
#executive coaching
#leadershipcoaching
#professionalcoaching