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Episode 167: Liz Allan and Laura Wilkes - Paua-ing Real Change in EV Charging

Liz Allan speaks to Laura Wilkes, Customer Support and Operations Manager at Paua, to explore how one of the UK's most dynamic eMobility service providers is reimagining what “powering up" really means.

At the heart of Paua is a spirit of constant innovation, turning complex charging challenges into seamless, driver-friendly solutions. From Paua Access, their roaming network connecting over 69,000 chargers across the UK, to Paua Reimburse, which fairly repays fleet drivers for home charging, and Paua Share, enabling councils and depots to collaborate through shared charging infrastructure, Paua is redefining the EV experience at every level.

Laura reveals how these innovations were born from real-world problems: fleets needing fairer reimbursement, councils needing shared access, and drivers needing simplicity. She also talks about Paua's newest frontier, integrating salary sacrifice charging bundles to make public charging more accessible and affordable for employees.

Laura shares stories about helping fleet managers embrace EVs, the psychology behind charging habits, and her own journey to buying her first electric car, the MG4.

Laura Wilkes Bio:
Laura Wilkes is the Customer Support and Operations Manager at Paua, where she helps fleets and businesses make the shift to electric with confidence and clarity. With a background in customer experience and operations, Laura brings a deep understanding of both people and process, ensuring every innovation at Paua delivers real-world value.

Known for her enthusiasm, empathy, and problem-solving mindset, Laura plays a key role in turning Paua’s ideas into practical tools that simplify EV charging for drivers nationwide. Her journey from marketing into sustainability reflects her passion for meaningful change and her belief that small actions and big ideas can transform how we move and power our world.

Quote of the episode:
“Go and test drive one. Just get behind the wheel and see if you like how it drives; that’s the starting point. Once you do, you’ll realise there’s really no difference… except it’s better.” Laura Wilkes, Paua

Laura Wilkes Links
Website: https://www.paua.com
Laura LinkedIn: https://www.li

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