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Episode 157: Liz Allan and Jade Edwards - Zapmap Insights, Hubs & Simple Charging.

Liz Allan speaks to Jade Edwards, Head of Insights at Zapmap, about how data and customer feedback are shaping the future of public EV charging in the UK. Jade explains how Zapmap’s insights reveal clear growth in charging hubs and ultra-rapid chargers, as well as the acceleration of on-street provision beyond London. She discusses the role of utilisation and reliability data in guiding investment decisions for charge point operators and local authorities, and why driver simplicity, contactless and roaming payments without unnecessary steps, is key to confidence at the plug. The conversation also highlights Zapmap’s recent industry reports, including “Are We Nearly There Yet?”, which helps councils to identify gaps in EV charging provision. Jade also shares her perspective on signage, visibility, and future trends that will influence EV driver behaviour and industry strategy.

Quote of the Episode:
“Ask the right questions, then find the data that will help you answer those questions.” — Jade Edwards.

Jade Edwards Bio:
Jade Edwards is the Head of Insights at Zapmap, where she leads the delivery of data and analysis that support charge point operators, local authorities, and government in building reliable EV charging networks. With a background in data analytics, Jade focuses on turning complex information into actionable insights that improve utilisation, reliability, and the overall driver experience.

Jade Edwards Links:
Website: https://www.zap-map.com
LinkedIn: https://www.linkedin.com/in/jade-edwards-0a16b51

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