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Episode 118: Liz Allan and Ric Boullemier - The Power of Storytelling in the Transition to Net Zero.
Liz Allan speaks to Ric Boullemier, founder of Generate Media. Through Generate Media and his Sustainable Dad brand, Ric combines creativity, innovation, and a deep passion for storytelling to inspire action toward a greener future. During the episode, they explore the role of content in breaking down barriers to EV adoption, sharing insights from real-world experiences, including the challenges and triumphs of long-distance electric road trips and engaging storytelling techniques. From inspiring personal anecdotes to practical advice, this conversation touches on everything from the importance of sustainable travel to the power of community action in tackling climate change.
Ric Boullemier Bio:
Ric Boullemier founded Generate Media, a dynamic content creation agency specialising in bringing stories to life for brands committed to innovation and sustainability. With nearly six years at the helm of Generate Media, Ric has built a reputation for delivering high-quality, engaging content that inspires positive change. As a journalist by trade, Ric’s passion for storytelling runs in the family; both his parents were journalists, and he has relatives working in radio and television. He began his career at TalkSport, honing his skills in fast-paced, high-pressure environments. Ric is a driving force for change in the EV and sustainability sectors, with a unique ability to combine passion, humour, and expertise.
Ric Boullemier Links:
Website: https://generatemedia.co.uk
LinkedIn: https://www.linkedin.com/in/richard-boullemier-%E2%9A%A1%EF%B8%8F-a711a021
Episode Keywords:
EV adoption, sustainable travel, content creation, electric vehicles, net zero, climate action, storytelling, renewable energy, road trips, electrification.
Episode Hashtags:
#ElectricVehicles #Sustainability #NetZero #EVRoadTrips #ContentCreation #ClimateAction
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