Why are so few young people pursuing careers in the skilled trades? For Aaron Witt, the founder of BuildWitt, the problem is a lack of visibility. For too many young people coming out of high school, the trades just don't end up on their radar. And he knows that firsthand, because he was one of those kids.

As a teenager, Aaron got a summer job working on a construction project in his hometown of Scottsdale, Arizona, and despite the sweltering heat, he fell in love with the industry. He's since obtained an engineering degree, and built a media empire where he demystifies the world of construction, and highlights the many opportunities that exist for young people in the skilled trades.

Aaron takes us through his incredible story, while making the case for the value of marketing as a recruitment tool, and a way for industries to reclaim the narrative from their harshest critics.