'In-ovo' sexing, or determining the sex of an egg before it hatches, has long been seen as a potential solution to the problem of male chick culling at hatcheries. Methods of in-ovo sexing have historically been invasive and difficult to apply at scale, but today we're spotlighting a company with some revolutionary tech that could change that.

Jennifer Volz is the Head of Global Business Development at Orbem, a Germany-based company using MRI technology and AI algorithms to make mass in-ovo sexing achievable for only a few cents per egg. Orbem's tech is already in use at several hatcheries in Europe, and Greg caught up with Jennifer at their Houston office, where they're quarterbacking the company's expansion into the US.

Jennifer delves into the scale of the male chick culling issue, how Orbem's tech aims to solve it, and why their success could have implications that extend far beyond the egg industry.