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Imogen Ley-Clowes - Branding Beyond Logos: The EdTech Perspective
Manage episode 523172402 series 3668725
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In this episode of EdTech People, Matthew Setchell interviews Imogen Ley-Clowes, a branding expert in the educational technology sector.
They discuss the importance of branding, marketing strategies tailored for educational audiences, and the role of trust and authenticity in building a brand. Imogen shares insights on rebranding challenges, the significance of thought leadership, and how AI is transforming branding and marketing practices.
The conversation highlights the need for effective communication and understanding diverse audience needs in the education space.
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