How embedUR is bridging the gap between embedded development and AI with Rajesh Subramanian

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10d ago 17:49

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The technological pendulum has swung dramatically over the last two decades. From desktop computing to cloud dominance and now back to the critical importance of edge devices, we're witnessing a renaissance in embedded systems. But this time, they're getting smart.
Rajesh, founder of embedUR, takes us on a journey through this evolution, explaining how his company transformed from connectivity specialists to edge AI innovators. Founded in 2004 to accelerate embedded product development, EmbedUR has positioned itself at the fascinating intersection where traditional embedded engineering meets artificial intelligence. This convergence creates unique challenges – embedded developers understand hardware constraints while AI engineers work in high-level abstractions. Bridging this gap requires careful training, collaboration, and a deep understanding of both worlds.
The real magic happens when we see edge AI in action. Imagine headphones that filter background noise without cloud connectivity, privacy sensors that recognize you without capturing detailed facial images, or coffee machines that remember your preferences just by detecting your presence. These aren't futuristic concepts but working demonstrations EmbedUR has created with partners like STMicro, Synaptics, and NXP. What makes these implementations particularly valuable is their independence from cloud connectivity, enhancing both privacy and security.
Yet commercializing edge AI presents significant hurdles. The journey from a 96% accurate demo to a 99% reliable product involves months of testing across diverse environments and user populations. As Rajesh points out, "Your model is only as good as your dataset," highlighting the critical importance of data curation. Through their Model Nova platform and global partnerships, EmbedUR is helping companies navigate this complex transition from prototype to market-ready product. Ready to explore how intelligence at the edge might transform your industry? The revolution is already underway.

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Chapters

1. Introduction to EmbedUR and Rajesh (00:00:00)

2. EmbedUR's Evolution in Embedded Systems (00:01:31)

3. Bridging Skills: Embedded Developers and AI (00:03:07)

4. The Return to Edge Computing (00:04:35)

5. Impressive Edge AI Demos (00:06:57)

6. Model Nova and Commercialization Challenges (00:11:20)

7. Global Partnerships and Future Plans (00:15:35)

52 episodes

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