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E 6.5 - Entrepreneurship Indiana: A State-Wide Storytelling Campaign with Julie Heath, Polina Osherov and Morgan Allen Part 2

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Manage episode 367836949 series 3291227
Content provided by Anika Horn and Social Venturers. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Anika Horn and Social Venturers or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, I’m continuing my conversation about Yearbook Indiana with Polina Osherov of Pattern, Morgan Allen of the Indiana Economic Development Corporation, and Julie Heath, formerly of IEDC.

We’re jumping right back in from the break, so if you haven’t listened to part one, go do that!

In part two, we’re digging into the nitty-gritty of getting the yearbook into the right hands, how they made the budget work for the project and the state’s strategic goals, and getting community buy-in.

Listen to the full episode to hear:

  • How thoughtful graphic design choices made it easy for founders to participate in sharing the yearbook on social
  • How the team distributed over 3000 copies of the yearbook in just four months
  • Calculating the ROI on getting entrepreneurship stories out into the world
  • The impact of positive storytelling for ecosystem builders

Learn More About Polina Osherov:

Learn More About Morgan Allen:

Learn More About Julie Heath:

Learn More About Anika Horn:

Resources:

  continue reading

75 episodes

Artwork
iconShare
 
Manage episode 367836949 series 3291227
Content provided by Anika Horn and Social Venturers. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Anika Horn and Social Venturers or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, I’m continuing my conversation about Yearbook Indiana with Polina Osherov of Pattern, Morgan Allen of the Indiana Economic Development Corporation, and Julie Heath, formerly of IEDC.

We’re jumping right back in from the break, so if you haven’t listened to part one, go do that!

In part two, we’re digging into the nitty-gritty of getting the yearbook into the right hands, how they made the budget work for the project and the state’s strategic goals, and getting community buy-in.

Listen to the full episode to hear:

  • How thoughtful graphic design choices made it easy for founders to participate in sharing the yearbook on social
  • How the team distributed over 3000 copies of the yearbook in just four months
  • Calculating the ROI on getting entrepreneurship stories out into the world
  • The impact of positive storytelling for ecosystem builders

Learn More About Polina Osherov:

Learn More About Morgan Allen:

Learn More About Julie Heath:

Learn More About Anika Horn:

Resources:

  continue reading

75 episodes

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