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Ecommerce: The 5 Type Series: Type One The Compounding Brand

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Manage episode 507044538 series 2629219
Content provided by The Hammersley Brothers. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Hammersley Brothers or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Most ecommerce playbooks fail because they treat compounders like ordinary brands. A Compounding Brand grows by turning first-time buyers into loyalists fast—and letting that flywheel do the heavy lifting.

In this episode, Mark and Ian unpack the Compounder model: how it scales, how to measure it, and how to avoid killing momentum with volume-retailer tactics.

🔍 What you’ll learn:

The 5 ecommerce archetypes—then a deep dive on the Compounder

Why Compounders outscale others: repeat velocity + LTV flywheel

The only two numbers that matter: Recruitment ROAS and Second-Sale Speed

Real playbooks behind brands compounding to $10M, $20M, and $60M+

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

2. Grab a copy of our book - https://book.hammersleybrothers.com/

3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

  continue reading

123 episodes

Artwork
iconShare
 
Manage episode 507044538 series 2629219
Content provided by The Hammersley Brothers. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Hammersley Brothers or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Most ecommerce playbooks fail because they treat compounders like ordinary brands. A Compounding Brand grows by turning first-time buyers into loyalists fast—and letting that flywheel do the heavy lifting.

In this episode, Mark and Ian unpack the Compounder model: how it scales, how to measure it, and how to avoid killing momentum with volume-retailer tactics.

🔍 What you’ll learn:

The 5 ecommerce archetypes—then a deep dive on the Compounder

Why Compounders outscale others: repeat velocity + LTV flywheel

The only two numbers that matter: Recruitment ROAS and Second-Sale Speed

Real playbooks behind brands compounding to $10M, $20M, and $60M+

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

2. Grab a copy of our book - https://book.hammersleybrothers.com/

3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

  continue reading

123 episodes

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