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Content provided by Nathan Resnick and Aaron Alpeter, Nathan Resnick, and Aaron Alpeter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nathan Resnick and Aaron Alpeter, Nathan Resnick, and Aaron Alpeter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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How Rhode Became a Billion Dollar Skincare Brand in Just Three Years

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Manage episode 493315078 series 3246070
Content provided by Nathan Resnick and Aaron Alpeter, Nathan Resnick, and Aaron Alpeter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nathan Resnick and Aaron Alpeter, Nathan Resnick, and Aaron Alpeter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

On this episode of Ecommerce On Tap, we broke down how Hailey Bieber’s skincare brand, Rhode, achieved a billion-dollar valuation in just three years—with less than ten products, no paid celebrity endorsements, and a viral waitlist strategy. We looked at why authenticity and hands-on founder involvement mattered more than just lending a celebrity name, how tactical storytelling and minimalism fueled insane demand, and what founders can learn about operational excellence, keeping product lines focused, and preparing for a massive exit.

  continue reading

112 episodes

Artwork
iconShare
 
Manage episode 493315078 series 3246070
Content provided by Nathan Resnick and Aaron Alpeter, Nathan Resnick, and Aaron Alpeter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nathan Resnick and Aaron Alpeter, Nathan Resnick, and Aaron Alpeter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

On this episode of Ecommerce On Tap, we broke down how Hailey Bieber’s skincare brand, Rhode, achieved a billion-dollar valuation in just three years—with less than ten products, no paid celebrity endorsements, and a viral waitlist strategy. We looked at why authenticity and hands-on founder involvement mattered more than just lending a celebrity name, how tactical storytelling and minimalism fueled insane demand, and what founders can learn about operational excellence, keeping product lines focused, and preparing for a massive exit.

  continue reading

112 episodes

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