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Content provided by Nathan Resnick and Aaron Alpeter, Nathan Resnick, and Aaron Alpeter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nathan Resnick and Aaron Alpeter, Nathan Resnick, and Aaron Alpeter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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How Beyond Yoga Scaled from Bootstrapping to a $400M Acquisition

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Manage episode 487920785 series 3246070
Content provided by Nathan Resnick and Aaron Alpeter, Nathan Resnick, and Aaron Alpeter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nathan Resnick and Aaron Alpeter, Nathan Resnick, and Aaron Alpeter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

On this episode of Ecommerce On Tap, we unpacked the inspiring story behind Beyond Yoga—a DTC athleisure brand that bootstrapped their way from humble beginnings to a massive $400 million acquisition by Levi’s. We broke down how founders Michelle and Jodi championed body positivity, inclusive sizing, and buttery-soft fabrics, all while manufacturing locally in L.A. Their secret? Resisting industry norms, building real community, and letting their product fanbase fuel organic growth.

  continue reading

113 episodes

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iconShare
 
Manage episode 487920785 series 3246070
Content provided by Nathan Resnick and Aaron Alpeter, Nathan Resnick, and Aaron Alpeter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nathan Resnick and Aaron Alpeter, Nathan Resnick, and Aaron Alpeter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

On this episode of Ecommerce On Tap, we unpacked the inspiring story behind Beyond Yoga—a DTC athleisure brand that bootstrapped their way from humble beginnings to a massive $400 million acquisition by Levi’s. We broke down how founders Michelle and Jodi championed body positivity, inclusive sizing, and buttery-soft fabrics, all while manufacturing locally in L.A. Their secret? Resisting industry norms, building real community, and letting their product fanbase fuel organic growth.

  continue reading

113 episodes

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